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《Quantitative Marketing and Economics》
《Quantitative Marketing and Economics》 Economic theory Consumer
2024/12/5
Quantitative Marketing and Economics is a research journal focused on the intersection of marketing, economics, and statistics with an applied, quantitative approach.
LOCATION BASED ADVERTISING FOR MASS MARKETING
Location based Advertising Open Source GIS Tesseract OCR
2019/2/27
GIS and machine learning (ML) are powerful ICT tools in retail industry which helps the sellers understand their markets. For the consumers, however, there always lies an ambiguity with respect to the...
Comparison of global nutrient profiling systems for restricting the commercial marketing of foods and beverages of low nutritional quality to children in Canada
food processing healthfulness marketing restrictions children nutrition policy
2018/11/21
Background: The Canadian government recently committed to introduce legislation to restrict the commercial marketing of unhealthy foods and beverages to children.
Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach
Performance enhancing drugs dietary supplements functional foods doping and athletes
2015/7/21
Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED) through dietary supplements to functional foods (FF). Anti-doping mess...
Deception in Post-Transaction Marketing Offers
Deception Post-Transaction Marketing Offers
2015/5/12
Deception in Post-Transaction Marketing Offers.
The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
Agribusiness Developing Countries and Economies Trade Profit
2015/4/22
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets a...
Allocating Marketing Resources
Investment Return Resource Allocation Marketing Demand and Consumers Mathematical Methods
2015/4/22
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to...
Concentration Levels in the U.S. Advertising and Marketing Services Industry:Myth vs. Reality
Advertising and Acquisitions Revenue Data and Data Sets Surveys Marketing
2015/4/22
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of th...
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Communication Intention and Meaning Interactive Communication Marketing Communications Consumer Behavior Social and Collaborative Networks Online Technology Search Technology
2015/4/21
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data wo...
INTEGRATING GIS AND SPATIAL DATA MINING TECHNIQUE FOR TARGET MARKETING OF UNIVERSITY COURSES
GIS SPATIAL DATA MINING TECHNIQUE TARGET MARKETING UNIVERSITY COURSES
2015/3/13
INTEGRATING GIS AND SPATIAL DATA MINING TECHNIQUE FOR TARGET MARKETING OF UNIVERSITY COURSES.
Fruit quality changes during marketing of new plum cultivars (Prunus domestica L.)
postharvest soluble solids content
2015/1/22
Registrations of crop, fruit size and fruit flavour in the plum cultivar testing programmes in Norway indicated that Souffriau, Avalon, Reeves, Excalibur and Jubileum could be valuable cultivars in co...
Direct-To-Business and Direct-To-Institution Marketing and Distribution Arrangements for Ethically-Based Farms: Reduced Value Chains and Other Strategies for Increasing the Viability of Mid-Sized Southern New England Farms
Direct-To-Business Direct-To-Institution Marketing
2014/12/8
This Master's Project aims to examine the issues involved in the creation and enhancement of direct-to-business and direct-to-institution marketing and distribution arrangements for mid-sized farms in...
Developing a Web-based system by integrating VGI and SDI for real estate management and marketing
Real estate support system VGI SDI Web2.0 Broker (W2B) Service composition
2014/12/1
Property importance of various aspects, especially the impact on various sectors of the economy and the country's macroeconomic is clear. Because of the real, multi-dimensional and heterogeneous natur...