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Role of Relationship Marketing in Competitive Marketing Strategy
relational exchanges emotional well being trust profitability partnering
2009/12/1
Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the
key functionality in enhancing business performance. RM is defined as the identification,
establishment, maintena...
The Complex Relationship Driving Technology Transfer:The Potential Opportunities Missed by Universities
Technology Transfer Potential Opportunities Universities
2009/7/15
Since the Bayh-Dole act, decreased federal funds to research-intensive and extensive
universities resulted in a search for alternative resources to continue research activities.
Changes made by hi...
Work Engagement and its Relationship with State and Trait Trust: A Conceptual Analysis
Engagement Relationship Conceptual Analysis
2009/7/15
The main objective of this paper is to highlight the vital role that both state trust (trust
in top management, trust in immediate supervisor and trust in co-workers) and trait
trust or trust prop...