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An Economic Approach to Influence Activities and Organizational Responses
Economic Approach Influence Activities Organizational Responses
2015/7/21
An Economic Approach to Influence Activities and Organizational Responses.
Acting Globally but Thinking Locally?The Enduring Influence of Local Communities on Organizations
Globalized Firms and Management Business and Community Relations Local Range
2015/5/13
We develop an institutionally oriented theory of how and why local communities continue to matter for organizations in a global age. Since globalization has taken center stage in both practitioner and...
Do Display Ads Influence Search?:Attribution and Dynamics in Online Advertising
Search Technology Online Advertising
2015/4/28
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate ...
Factors of the attractiveness of Slovak wine market and their influence on the Czech wine export to Slovakia
attractiveness bottled wine bulk wine exporter
2014/10/11
The contribution follows the development of Czech wine exports to Slovakia, depending on the development of the wine industry attractiveness in Slovakia. Wine export from the Czech Republic to Slovaki...