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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
branding private label store brand painkillers
2015/7/17
We estimate the effect of information and expertise on consumers’ willingness to pay for national brands
in physically homogeneous product categories. In a detailed case study of headache remedies we...
The Evolution of Brand Preferences: Evidence from Consumer Migration
Consumer Migration Brand Preferences
2015/7/17
We study the long-run evolution of brand preferences, using new data
on consumers’ life histories and purchases of consumer packaged
goods. Variation in where consumers have lived in the past allo...
Explaining variation in market to book ratios: do corporate reputation ratings add explanatory power over and above brand values?
Market-to-book ratios corporate reputation brand value financial reporting
2010/10/18
This study examines the importance of brand and corporate reputations in explaining
variations in market-to-book value relationships. Using the 2006 Corebrand database of 500
companies with identifi...
The learning effects of brands: Determined through Markovian analysis of brand switching
Learning effects Markovian analysis
2010/10/18
It is the learning effect that gives rise to brand loyalty for a repeat purchase product and is an important consideration in today’s competitive market. This paper aims at determining the learning ef...
International brand strategy of Taiwanese hi-tech enterprises
International brand marketing hi-tech enterprise Acer Trend Micro
2014/3/20
This paper compares two Taiwanese high-tech enterprises, Acer and Trend Micro, which choose different international brand marketing strategies due to the diverse managing types and product characteris...