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内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing：Managing Profitable Customer Relationships
内蒙古科技大学经济与管理学院 市场营销学 英文 课件 Chapter1 Marketing：Managing Profitable Customer Relationships
2015/8/12
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing：Managing Profitable Customer Relationships。
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
cost efficiency customer relationship management profit efficiency stochastic frontier analysis
2011/11/1
The impact of customer relationship management (CRM) implementation on firm performance is an issue of considerable debate. This study examines the impact of CRM implementation on two metrics of firm ...
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework
cross-regional diffusion model customer relationship management global customer relationship management
2011/10/7
Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little to study the growth of CRM in developi...
The Means-End Approach to Understanding Customer Values of a On-Line Newspaper
customer value research means-end theory laddering on-line consumption
2009/9/25
Customer value is understood as one of the constructs that best explains consumer decision making. Its proposal is to understand how consumers translate product or service characteristics and conseque...